Edinam is widely known for her viral Ewe cultural content on TikTok (@justineedinam), and in the team we call her “The Celebrity”. She possesses a deep understanding of Ewe heritage and actively uses her influence to promote the tribe. A professional in sales, marketing, and communication, she co-hosts the Ewe Podcast and upcoming media projects. Edinam also brings her creative eye for fashion into designing and modeling official merchandise, effortlessly contributing across multiple areas of the organization.